The Challenge
To develop a creative corporate identity for a company offering consultation in child care center management, product development and corporate consultation in family-friendly policies.
The Solution
A design which literally brings to life the company's name. The logotype provides diversity and freshness in the use of a different typeface for each letter and in alternating bright colors. The circle dotting the letter "i" not only draws attention to the beginning of the word but also becomes an animated design as it is repeated in varying sizes on the presentation folder, thank you note and name change announcement. The result is a series of lively design pieces working together to reflect a company whose primary concern is filling needs of children in an innovative manner.