The Challenge
To develop a corporate identity system which would mirror the law firm’s professional image. To portray its services and distinguish the firm from others in the field..
The Solution
A brochure which reflects the firm’s business philosophy and yet creates an innovative perspective. The pedestal image projects continuity and stability, while the symbols displayed on it represent the firm’s real estate, corporate and litigation expertise. Thus each photo of the brochure highlights a specific area targeted for growth by the firm. Individual pages inserted in the back pocket feature the principals, of counsels and associates and were designed to facilitate updating of the firm’s biographies. The result is a unique presentation which helps position the firm for expansion in a highly competitive marketplace.

Butler, Langford, Ewalt & Hailey