To develop a logo and graphic personality distinguishing the firm from its product line distributors and helping position it as a frontrunner in the built-in appliance market.
The Solution
A unique design presenting a state-of-the-art image using the stylized “A” to personify “Advanced” and oblique bars to intimate movement and progression. Silver was chosen for the foil stamp to symbolize chrome finished, durable hardware, with the cross bar both a symbol of alternating current as well as completion of the “A.” The curves suggest a friendly company to do business with and add gracefulness to the bold diagonal symbol. The sans serif typeface for the company name provides a straightforward, energetic appearance. The three triangles placed above the signature area on the letterhead represent the three owners.
Built-In Appliances for the Luxury Home and Small Businesses
