To create a leasing brochure targeted specifically to the design industry in which the INNOVA building is portrayed as a flexible and creative space for the potential tenant.
The Solution
A marketing piece which expresses the liveliness and uniqueness of the INNOVA building. Colors red, black, white and grey were chosen to mirror the building colors. A sense of energy and movement matching the building dynamics is achieved by the design of the dividers with various letter forms spelling INNOVA in changing formats throughout the book.T he unusual window design feature is highlighted both by the stair step graphic on each tab section and repetition of the design on the die cut for the back cover pocket.T he book‘s spiral binding ensures adaptability for revising information and targeting different markets.
A Specialty Use Building Facility
